Renew or disappear. The recent progress of Elon Musk’s OpenAI organization is starting to seriously worry Google’s leadership. Faced with the emergence of models based on artificial intelligence, the management of the American company has just issued a “code red“internally, according to information from New York Times.
Will Google soon be replaced by artificial intelligence?
The concerns of the management of Alphabet, Google’s parent company, have increased with the opening to the public in early December of ChatGPT. This prototype chatbot can hold a natural conversation with a human and is capable of generating text on virtually any topic. An AI capable of lightning fast thinking and developing complex concepts. Make a diet, set up a profitable business strategy, develop code… ChatGPT is able to meet all the demands of users.
A great innovation in new technologies that can overshadow Google. Today, the vast majority of internet users turn to Google search to search for results on the web. In the future, conversational intelligence may well supplant the online search giant. Requesting a cooking recipe from an assistant will be faster than making a request on the Internet.
“For Google, it’s a bit like the fire alarm has been pulled“, summarizes our colleagues from New York Times. Several senior employees are reportedly concerned about a possible technological upheaval in the coming years.
Accelerating AI research
To respond to the acceleration of the development of AI models, Sundar Pichai, Google’s general director, has held a series of meetings with the aim of redefining the company’s priorities in this area. Work in many groups has been disrupted to respond to the threat from ChatGPT, according to a memo and audio recording. In detail, teams from the research, trust and security departments have been reallocated to AI research.
Several employees are now responsible for developing AI models similar to OpenAI’s Dall-E. As a reminder, Dall-E allows you to generate an image with a simple line of text. An interruption of services that comes before a major conference on the subject in May 2023.
Until now, Google has taken its time to implement AI in its services to avoid possible negative biases in the technology. In fact, incorrect information is given and in some cases hateful or insulting remarks. Until now, the company preferred to perfect the AI before exposing it to its users.
New Google services coming soon?
A chatbot similar to OpenGPT could in the future be marketed to outside companies to provide customer service tasks, according to several Alphabet executives during a summit.
Trust and security standards will be met for official products, but new experiments not subject to these requirements may also be launched. A true AI lab inspired by OpenAI that could be offered to 500,000 users. A warning will then be issued to warn Internet users of the potential negative biases of these testing tools.